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Insights from the field

Real work. Real data. No theory. Case studies and technical breakdowns from our client engagements.

GA4 showing zero revenue? Your Google Ads might be reading the wrong property
Performance Marketing·April 14, 2026·5 min read

GA4 showing zero revenue? Your Google Ads might be reading the wrong property

A live B2B platform was showing RM0 in GA4 while revenue was being recorded in a parallel property Google Ads couldn't see. Here's the diagnostic.

GA4Google AdsGTMMeasurement
Legacy infrastructure shielding — protecting live revenue while you replace old tech
Infrastructure·April 14, 2026·6 min read

Legacy infrastructure shielding — protecting live revenue while you replace old tech

A decade-old tech stack is fragile. Here's how to protect it in hours and replace it safely without downtime.

InfrastructureLegacy StackDevOpsEcommerce Operations
How to build a full e-commerce tracking stack in 24 hours (without breaking anything)
Measurement & Analytics·April 14, 2026·8 min read

How to build a full e-commerce tracking stack in 24 hours (without breaking anything)

A B2B e-commerce platform went from zero ecommerce events to a complete funnel spanning GA4, Meta Pixel, and Google Ads in under 24 hours. Here's the blueprint.

GTMGA4Ecommerce TrackingMeta Pixel
ChatGPT is Now Sending More Traffic Than Paid Meta — for B2B Sourcing
Performance Marketing·April 14, 2026·6 min read

ChatGPT is Now Sending More Traffic Than Paid Meta — for B2B Sourcing

A Klang Valley B2B platform received more referral traffic from ChatGPT than paid Meta ads — and Meta converted to zero sales. Here's why LLMs are now a conversion channel.

LLM SEOGEOChatGPTB2B Marketing
72% of B2B e-commerce revenue is Direct traffic — what your channel attribution is hiding
Performance Marketing·April 14, 2026·7 min read

72% of B2B e-commerce revenue is Direct traffic — what your channel attribution is hiding

GA4 data from a B2B wholesale platform reveals that 72% of revenue comes from Direct traffic, while Organic Search drives 65% of sessions. Here's what that means for your marketing spend.

Channel AttributionB2B EcommerceDirect TrafficRetention Marketing
GA4 Purchase Events Reading Zero? How to Diagnose It in 10 Minutes
Performance Marketing·April 14, 2026·12 min read

GA4 Purchase Events Reading Zero? How to Diagnose It in 10 Minutes

GA4 reads zero purchases but your database shows orders. Diagnose 5 root causes in 10 minutes. Includes playbook for wrong property, gateway timing, GeoIP blocks, missing templates, and session loss.

GA4GTMiPay88Diagnostics
How Kemon Runs AI Agents on Live Production Servers
AI & Automation·April 14, 2026·6 min read

How Kemon Runs AI Agents on Live Production Servers

How a digital agency uses AI agents with SSH access to manage live servers, deploy code, configure WAF rules, and run database queries on production systems.

Claude CodeAI AgentsDevOpsMCP
One Cloudflare WAF Rule Blocked 265,000 Spam Requests in 24 Hours
Infrastructure·April 14, 2026·9 min read

One Cloudflare WAF Rule Blocked 265,000 Spam Requests in 24 Hours

How a single Cloudflare WAF rule blocked hundreds of thousands of spam requests on a live Rails e-commerce platform in 5 minutes. Free WAF strategy for bot attacks using long URIs.

CloudflareWAFSecurityBot Protection
Shield Now, Strangle Later: Modernizing Legacy E-Commerce Without Downtime
Engineering·April 14, 2026·10 min read

Shield Now, Strangle Later: Modernizing Legacy E-Commerce Without Downtime

Framework for migrating live e-commerce platforms from deprecated stacks to modern infrastructure using the Strangler Fig pattern. Zero downtime, full kill switch, cookie-gated rollout.

Strangler FigLegacy MigrationNext.jsRails
Why We Stopped Recommending Meta Ads for B2B Wholesale in Malaysia
Performance Marketing·April 14, 2026·7 min read

Why We Stopped Recommending Meta Ads for B2B Wholesale in Malaysia

Why Meta Ads produce zero revenue for B2B wholesale in Malaysia. Data on CAPI inflation, attribution gaps, and what actually works instead.

Meta AdsFacebook AdsB2BMalaysia